Zizindikiro zapa digito zikuchulukirachulukira m'malo ogulitsa kuyambira kukula kuchokera kumalo amodzi ogulitsa ndi ma pop kupita ku unyolo waukulu.Komabe, ogwiritsa ntchito ambiri omwe atha kugwiritsa ntchito amakayikira momwe angavomerezere mtengo wakutsogolo wa zikwangwani zama digito.Kodi angayese bwanji ROI ndi chiwonetsero?
Kuyeza ROI mu malonda
Pali njira zingapo zoyezera kubwezeredwa kwa ndalama zowonetsera ngati muli ndi zolinga zodziwika bwino monga kuchulukitsa kugulitsa kapena kukulitsa chiwombolo cha makuponi.Mukakhala ndi zolinga izi, mutha kukonzekera kampeni yonse yozungulira iwo ndi zikwangwani zanu zama digito.
"Cholinga chachikulu chingakhale kuchulukitsa malonda, kapena kugulitsa chinthu china (monga chinthu chamtengo wapatali kapena zinthu zomwe zimayenera kusuntha).Njira imodzi yoyezera kubweza ndalama ingakhale kugwiritsa ntchito zochulukira zamawayilesi kwanthawi yodziwika ndikuyesa kugulitsa munthawi yakeyo.Sales ROI ingathenso kuyesedwa pakuwombola coupon, "Mike Tippets, VP, malonda amalonda, Hughes, adatero poyankhulana.
Kwa makampani ena, zolankhula zachikhalidwe monga zowulutsira sizingakhale zogwira mtima monga momwe zimakhalira kale, kotero zizindikiro zama digito zitha kuthandiza kulimbikitsa kuzindikira kwamakasitomala pazogulitsa, zapadera, makuponi, mapulogalamu okhulupilika ndi zina zambiri.
Food Lion, golosale yomwe ikugwira ntchito m'maboma 10 ku Mid-Atlantic ndi Southeastern US, idapeza kuti zowulutsa zake zamlungu ndi mlungu sizinali zogwira mtima chifukwa si aliyense amene amanyamula, motero zidayamba kugwiritsa ntchito zikwangwani za digito, wogula komanso Hispanic Latino BRG Chair ku Food Lion, adatero poyankhulana.
"Tapereka mayankho a digito pafupi ndi 75 peresenti ya malo ogulitsa athu mdziko lonse, makamaka m'madipatimenti athu ophika buledi.Zizindikirozi zimalimbikitsa zinthu zina (kuphatikiza zinthu zokankhira ndi zokometsera nyengo), zinthu zamtengo wapatali, momwe mungapezere kuchotsera kudzera mu pulogalamu yathu yokhulupirika ndi zina zambiri, "adatero Rodriguez."Kuyambira pomwe tidayambitsa zikwangwani za digito, taona kuchuluka kwa malonda akuchulukirachulukira komwe timati makamaka chifukwa cha luso lazidziwitso."
Kuyeza ROI pakuchitapo kanthu
Pali zambiri ku ROI kuposa kungokulitsa malonda.Mwachitsanzo, kutengera zolinga zanu, mungafune kuti chizindikiro chanu cha digito chithandizire kulimbikitsa chidziwitso chamtundu kapena kuwombola makuponi kapena kuchitapo kanthu pazama media kapena china chilichonse.
"Pali ROI yowonjezerapo kuti muzindikire kupitilira kugulitsa.Mwachitsanzo, ogulitsa amatha kugwiritsa ntchito zikwangwani za digito kuyendetsa kutengera kukhulupilika kwa pulogalamu kapena kuyesa chidwi chamakasitomala pazamalonda kapena kutsatsa pogwiritsa ntchito ma QR ma code, "atero a Tippets.
Pali njira zingapo zoyezera kukhudzidwa kwathunthu ndi zizindikiro za digito.Njira imodzi yosavuta ndikufunsa makasitomala za izi muzofufuza zokhutiritsa makasitomala ndikuyang'ana ngati makasitomala akulankhula za zolemba za digito pazama TV.
Rodriguez adati "kuyankha kwamakasitomala pazikwangwani za digito kwakhala kolimbikitsa kwambiri, ndikukhutira kwamakasitomala kumawonekera pamakasitomala athu.Ogula nthawi zonse amalankhula zabwino pamasamba athu ochezera, komanso kwa anzathu pazikwangwani, kotero tikudziwa kuti akuwona. ”
Ogulitsa amathanso kugwiritsa ntchito matekinoloje apamwamba kwambiri kuyeza kukhudzidwa kwa kasitomala ndi zikwangwani zama digito.Mwachitsanzo, kampani ikhoza kuphatikiza ukadaulo wozindikira nkhope kuti ijambule kuchuluka kwamakasitomala kapena momwe akumvera akafika pachiwonetsero.Atha kugwiritsanso ntchito ma beacon azinthu zapaintaneti kusanthula njira zamakasitomala m'sitolo yonseyo ndikuwona kutalika kwa mawonekedwe awo.
Tippets adati chidziwitsochi chimapereka, "zida zofunika kwambiri pazambiri zamakasitomala, momwe magalimoto amayendera, nthawi yokhalamo, komanso nthawi yayitali.Detayo imathanso kuchulukitsidwa ndi zinthu monga nthawi yamasana kapena nyengo.Luso lazamalonda lomwe limapezeka pazikwangwani zama digito zitha kudziwitsa zisankho zantchito ndi zotsatsa kuti muwonjezere ROI pamalo amodzi kapena patsamba zingapo. ”
Zoonadi, zimakhala zosavuta kuti ziwonongeke ndi deta yonseyi, chifukwa chake ogulitsa amafunika kukumbukira nthawi zonse zolinga zawo akamagwiritsa ntchito zizindikiro za digito, kuti adziwe zomwe angayang'ane.
Nthawi yotumiza: Aug-10-2021